I don't throw words like "groundbreaking" around very often...

...but I think this might be one of the greatest innovations of our, or any other, generation.

I don't think it's overstating anything to say that it is on par with such notable inventions as penicillin, electricity and pasturization.

If you want to keep up to date, or just want to buy some mechandise in order to celebrate this wonderful discovery, you can check out the blog here.